Roshan Kala online store was established in 1397 with the aim of supplying and selling the products of Pars Shoaa Toos and Pars Shoaa Taba (Vala Noor) and eliminating intermediaries between producers and consumers. Roshan Kala is known as the first and largest online store of Pars Shoaa Toos and Pars Shoaa Taba (Valanor) products.